So I wanted to bounce an idea off of you. I read a blog post from Seattle City Council member Sally Bagshaw about women’s shelters really needing new pairs of underwear right now.

My first thought was, “I make underwear! Of course I can help!” But I feel a little sheepish about it, like I’m also trying to run a lucrative business, and this feels counter productive to my bottom line. But it’s not always about the bottom line (but it is always about bottoms, with me :)). This feels so important, and I’ve been wondering how I could help ever since I read about the GotGinch program where two men drove across Canada collecting undies for shelters.

So it’s official, I’ve decided that through the end of the year I’m going to make this offer to my clients on Etsy: I’ll send a new pair of Upitees to a women’s shelter in your hometown/region for every pair you purchase.

What do you think? Have you ever bought something because it supported another cause? I’d love to hear your ideas/thoughts in the comments section below.

xoxo